ChewDa.com is a social enterprise platform that brings you curated indigenous snacks and food items from around the country.
Design Katte was involved in conceiving the idea to developing it into a complete service model. That included service design, packaging design, branding, website, vendor management, social media marketing, etc.
The brand was designed to communicate the feel of "Indian cuisine at Indian homes". For the brand colors, we deep-dived into Indian kitchen and finally, it was the spice dabba that gave us the inspiration we were looking for.
What is better than the Indian haldi to represent Indian kitchen?
Did you notice the papad in the logo ;P
ChewDa coffee is a unique initiative by ChewDa.
The coffee is sourced from authentic farms and is branded over the grown region. What is noteworthy here is, the coffee is procured from small farmers who can't market their product otherwise.
We designed and developed the complete brand story and the packaging. Keeping in mind, the capital expenditure is almost nill.
