Introducing Public Impact, a cutting-edge digital news channel tailored for the Kannada-speaking community. Conceived by a cadre of dynamic professionals disillusioned by the partiality and chaos prevalent in mainstream news outlets, Public Impact aims to deliver unbiased, transparent news coverage. At Design Katte, we embarked on this journey with a fresh perspective, prioritizing our client's vision of providing integrity-driven news to the masses.
Our approach began with thorough field research to grasp the evolving news consumption patterns of the contemporary Kannada audience. Unsurprisingly, over 80% of individuals prefer accessing news via their smartphones. Collaborating closely with the Public Impact team, we strategized to optimize the entire platform for mobile usage, leveraging YouTube as the primary video dissemination channel. The YouTube Live stream is seamlessly integrated across social media platforms and the mobile site to ensure maximum outreach.
On the mobile site, we implemented innovative design elements, introducing "digestible news cards" that present information in a visually engaging format. Each card features a compelling image, headline, and succinct summary, allowing users to delve deeper with a single tap. Departing from traditional headline-centric layouts, this approach enhances user comprehension and engagement.
In consideration of user comfort, we opted for a darker theme to mitigate eye strain, aligning with our user-centric design ethos. Leveraging a blog interface, we streamlined content management for news editors, facilitating seamless updates and modifications.
Our most formidable challenge? Time. With a tight deadline looming, we made a strategic decision to leverage the robust capabilities of the Wix platform, enabling us to deliver within constraints without compromising quality.
Version 2 Fast forward to version 2.0, marked by Public Impact's exponential growth and newfound investment opportunities. With monetization taking precedence, we transitioned to the robust WordPress platform, capitalizing on its extensive plugin ecosystem and robust community support. We overhauled the news website, seamlessly integrating Google AdSense for revenue generation.
Gone are the news cards; instead, we adopted a novel approach inspired by Public Impact's successful YouTube channel. The website now serves as an additional conduit for YouTube content, with homepage features showcasing channel uploads as news items.
While this iteration presented its share of software development challenges, our adept developers navigated them with finesse.
Experience the evolution firsthand by visiting the Public Impact website. Feel the difference.